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Manager Service Line Marketing

Other Non-Clinical Professional
Adventist Health System Corporate Office
If you want to be a part of a place that provides nothing less than extraordinary compassionate care, then Adventist Health System is the place for you!

We are currently seeking qualified candidates for a Manager Service Line Marketing position that will be based in our Digital Marketing department. This position is based in Altamonte Springs, FL.

This position holds responsibility for implementing successful service line marketing efforts to increase engagement and drive revenue.

Specific job duties include:
  • Responsible for supporting the strategic vision of the Director of Service Line and Marketing Strategy and Assistant Director for Service Line Marketing.
  • Manage and implement and campaign/initiative-specific digital marketing plans that leverage the new CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.
  • Develop and continually monitor market and competitive analyses.
  • Lead Service Line Marketing Specialists in planning and executing marketing initiatives through a variety of channels (web, social media, email, etc.).
  • Manage Service Line Marketing Specialists in providing end-to-end campaign management for all service line marketing campaigns.
  • Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion.
  • Ensures project timelines and budgets are being met and that they incorporate appropriately with offline marketing efforts.
  • Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies.
  • Drive collaboration with service line leadership, service line marketing staff, and physicians, providing education on digital marketing best practices.
  • Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts.
  • Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.
  • Lead patient journey mapping and document patient paths to service/purchase for all service lines.
  • Proactively work with team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets.
  • Maintain an in-depth understanding of service line goals, and profitability to inform marketing efforts.
  • Work diligently with regional marketing staff to ensure service line goals are met across all relevant locations.
  • Ensure service line multichannel content is true to the service line goals and key messages.
  • Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.
  • Work closely with analytics and CRM staff to analyze customer databases to inform service line marketing efforts.
  • Quantify initiatives and goals and demonstrate progress and successes of service line marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts.
  • Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines.

Experience Requirements:
  • 8 years of experience required

Educational Requirements:
  • Bachelor’s degree in Marketing, Business, IT, Communications, or related field

If this position sounds like a great match for your skills set and experience, please apply online now!

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